My indie milestone

I’ve often read that the average indie author can expect to sell 250 books in their lifetime (or their book’s lifetime). If that’s the case, then I surpassed that milestone this weekend with four sales of my first book, Hope Quest book 1: Blackbird (released May 2019).

Four sales is certainly nothing to write home about, but in this case, it’s just enough to write a blog post about.

In order to get those sales, I tried something new this weekend – I paid for my first ever promotional spot on a mailing list. For $25 I ran a one-day ad with Bargain Booksy to promote my book to their YA audience of email subscribers. I had read a few good reviews and a few not so good reviews, but for $25 I thought it was worth a shot. With a mere four sales in that one day, I certainly didn’t make my money back, but those were the first sales I had had in months (!) and it did push my lifetime sales past that 250 milestone marker that most indie books never surpass, so I took it as a win.

There are some things I will do differently next time (and yes, despite the poor showing, I’ve decided to give it another shot). I’ve since learned that a .99 cent price- point and a better blurb should help boost my results, so cross your fingers for me and Hope!

If you’re interested in trying out a Bargain Booksy promo, here’s some good info to get you started: The Best Way to Promote a Book on Bargain Booksy

If you’ve done a book promo with Bargain booksy or another site, comment or drop me a line (you can email me: melcmoore@hotmail.com) and let me know your results. I’d love to do a fuller, more informative post on this type of advertising in the future.

Other book promo sites can be found here via Written Word

…and if you’re looking for something to read, check out my book, Hope Quest book 1: Blackbird!

My love affair with Kindle unlimited and indie books

I have to admit, it took me a long time to convert from paperback to e-books. For many years after e-readers came out, I held fast to my belief that paper was the best, that the real thing was the real deal, that a book must feel and smell like a book in order for me to enjoy it. But then, three Christmases ago, my husband bought me a Kindle, and with it, a one-month free trial with Kindle unlimited. Skeptically, I eyed this plain black, flat, lifeless electronic device, knowing it would make a terrible addition to my carefully curated bookshelf. Still, having recently joined the Instagram writing community of indies earlier that year, the idea of easily and instantly reading my newfound friend’s books was intriguing. So, after all of the gifts had been opened, and the turkey and all its trimmings had been devoured, I sat down with my phone and my Kindle, opened Instagram, and began filling my new electronic library with Kindle unlimited titles written by my indie friends – and that flat, lifeless device suddenly came to life with a whole new world of reading for me. I’ve been hooked ever since.

Every couple of weeks, I go through my saved Instagram posts of indie books I see in my feed and if they are offered on Kindle unlimited, they just about always get downloaded into my reader (and I always make sure to review them once I’m done! Amazon reviews are the lifeblood of indie author’s, afterall). The ten dollars I spend per month on my Kindle unlimited subscription is honestly one of my best investments in myself. I love the ease and simplicity of downloading the books from Amazon for an instant-read and easy support of my fellow indies. My Kindle has become my own private library and one that is always perfectly lit for late-night reading. Seriously, why can’t all books be gently backlit and why did I wait so long to invite such reading splendor into my life??

If you’re an avid reader who hasn’t discovered the joy of a Kindle unlimited subscription, I highly recommend that you give it a shot!

Here’s what made it into my Kindle this week (and keep in mind that I am in Canada and use amazon.ca, so Kindle unlimited book offerings may be different in other countries):

The Raven’s Poison by Braeden Michael’s

After Me, The Great Flood by Jayson Robert Ducharme

The Girl in the Ivory Dress by Steve Griffin

Echoes of the Gidat by Eme Savage

Going the distance as an indie writer

It’s so easy to get discouraged as an indie writer. It’s a tough industry! Writing is already a difficult and lonely occupation, but then throw in the business side of marketing and hustling and self-promoting yourself, your brand, your book – and all for maybe a handful of sales to your closest friends and family and maybe half a dozen reviews on Amazon (if you’re lucky!). It’s little wonder why so many throw in the towel after a year or two. It breaks my heart every time I see a writer friend give up on their dreams.

It’s difficult to see, but I get it. I totally get it. I have been there sooooo many times myself that I’ve lost count.

But, here’s the thing about choosing to be an indie: it means playing the long game.

Writing and self-publishing, marketing and promoting, growing our platforms and our readership: it’s a marathon, not a sprint. The end will not be in sight for a long time, but then again, we shouldn’t be looking for an end.

As writers, we should always be writing.

As “authorpreneurs” (“one who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets” – Urban Dictionary), we should always be learning about and growing our business.

And there should never be an end to that.

Trust me, as someone who has been self-employed for sixteen years, creating and operating five (soon six) businesses, there is still and always will be much to learn – and that is a good thing!

Keep yourself busy enough with the writing and the learning and the growing as an indie and soon you ‘ll find that you won’t have any time to become discouraged.

So, keep going!

Some of my favourite websites for writing/ indie inspiration:

www.brainpickings.org

www.writtenwordmedia.com

www.writepublishsell.com

Upcoming webinars for indie writers

I read recently that being an indie author (“authorpreneur“) is 10% writing and 90% marketing (the blog post that described this is a brutally honest, but absolutely spot-on piece about the indie industry and so worth a read on its own). It’s absolutely true that there is a lot to learn and a lot to do (besides writing your books!) in order to be successful as an indie. Knowing this and wanting to understand the process and help other indies find success, I’ve started this indie inked blog to share resources and supports.

Every week, I will share my round-up of webinars (almost always FREE!) that will be of interest to indies, so here we go……..

Limiting Mindsets Roundtable is a free webinar happening on Tuesday, June 29th as part of my favourite Women in Publishing Summit, an amazing yearly event that is chalked full of info and resources for indies. The webinar will focus on how our own limiting beliefs hold us back from achieving success as authors. There are many more webinars happening with the summit and you can find them all here.

“6 Secrets Every Indie Author Should Know” is a free webinar happening on Tuesday, June 29th with New York Times best-selling author, Alessandra Torre. I came across a post for this one on Facebook and am not familiar with the author, but the topic sounded interesting (obviously), so we’ll see how it goes.

My favourite blog read of the week was: The Top Ten Publishing Industry Trends Every Author Needs to Know in 2020. Some pretty interesting and valuable things to know, especially in regards to social media platforms and organic vs. paid reach.

Next blog post is coming on Wednesday (and every Wednesday!) and will focus on website resources for indies and Saturdays will be dedicated to book reviews and author features. Give my blog a follow and, better yet, sign up for my monthly newsletter for all things indie inked!

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Choosing ourselves

We can pour ourselves in, give it everything we’ve got for days, months, years (!!) even, and still come up empty, or worse yet, get spit out, get rejected.

It happens. It happens all the time. We know the risk is there in everything that we do, be it a project or a relationship, but still, it hurts.

Rejection is a bitch. It’s a beast. It’s brutal.

Rejection can shut us down. It can make us stop trying (stop writing, stop creating, stop loving). It can make us turn inward and question and doubt everything about ourselves. It can leave us spinning our wheels, making it impossible for us to go anywhere but down – but, aren’t we there already?

As much as it hurts, as much as it stings, rejection does serve a purpose, because when viewed in the right light, rejection is a redirection. It’s a sign-post that reads “dead end” with a myriad of arrows around it pointing us towards an infinite number of other paths available on this journey.

No matter what direction we choose, so long as we accept and choose ourself, we can’t go wrong.

Innovative Ink

I’ve spent the last two years as an indie writer spinning my wheels, taking my writing, my books absolutely nowhere, but down. In the process, I’ve managed to dig an impressively deep hole for my self-confidence to curl up in and die.

It’s not at all what I hoped for, what I had worked for.

It looks and feels nothing like my dream.

This feeling of defeat despite having written the books, despite having published the books, despite having marketed the books, despite having created the author platform and joined and engaged in the various social media writing communities, and despite having supported and cheered on dozens of other writers and their work – despite all of that I still feel like a failure because my work hasn’t found its audience and I haven’t found my tribe and my books sit forgotten and overlooked on digital shelves gathering dust that will more likely be deleted than simply blown away.

Yet, though the indie dream didn’t come true for me, I do see it coming true for others. I watch them in awe from the sidelines of social media as they gather hundreds, thousands sometimes, of loyal, engaged followers who seem to pounce on their every word and meme as if it were vital sustenance to their very existence. I enviously watch them post their ever-increasing sales and unsolicited (and glowing) reviews and dozens of media appearances, and as I applaud their success, I can’t help but wonder, where did I go wrong?

With our sights set on the same target, how did they make a kill-shot and why was I shooting blanks?

Was it that newsletter that I couldn’t be bothered to write? Was it that mailing list that I didn’t want to start?

Somehow I doubt it, but still I’m curious and so, from that curiousity, Innovative Ink was born

Over the summer, I will be transforming this blog into a resource and support for indie writers, featuring websites and blogs, and apps with helpful advice and tips, and I will also continue to interview indie authors, with a focus on their best advice for achieving success (and hopefully I’ll unearth the magical key to indie success : is it really the mailing list??)

I’m also chasing another dream with this new endeavor. I’m going back to school this summer to get my certification as a copyeditor. I’m going to freelance as a book editor for indies. As a psychology student who loved to write way back in the day, I was offered an invitation into the Honours English degree program but stupidly declined, thinking there’d be more career opportunities for me in psychology. Having worked professionally as a photographer for the last decade (so much for that psych degree!), it’s been one of my bigger regrets in life because my love for reading and writing has never waned and I want very much to give it a more prominent role in my life.

The dream doesn’t look how I imagined it would, so I’m going back to the drawing board (the journal/ my head) and creating something new.

(I’m innovative like that).

My books are FREE this weekend!

“I don’t move the stars for just anyone.”

To start the new year on the right foot (eg: with a good book!), all four of my books are FREE this weekend on Amazon (see links in titles and because of a glitch, Elegant Execution will be free on Jan. 2 & 3rd). Go and grab a copy of each Friday, January 1st thru to Sunday, January 3rd and I hope you enjoy!!! Happy 2021!!!!!

Hope Quest book 1: Blackbird: Fourteen year old Hope Quest knows that the abusive life she leads with her alcoholic grandmother is not the only one she’s ever had. With a face full of scars, a heart damaged from a lightning strike as a toddler, and only able to speak in a whisper, Hope is desperate to find her “voice”, to discover the truth of her life.

Encouraged by her cousin, Onyx, to break free from her grandmother’s control, Hope’s life begins to unravel when an attack at a party awakens another secret ability – the power to pull stars from the sky – and opens a terrifying black hole over her lightning scar.

Escaping with Onyx and their motley group of punk friends to attend a three day music festival, StarFEST, Hope discovers her long-lost brother is Blackbird, an enigmatic rock star, who leads her down a dark and dangerous path to self-discovery.

Hope Quest book 2: The Lightning: Picks up exactly where book 1 left off after Hope’s tumulutous experience at StarFEST ,where she encountered Blackbird and discovered both her star-moving abilities and her dark history with him, she must now navigate life with the knowledge of her strange origins while her unique abilities continue to grow and strengthen. The arrival of a new photography teacher at school presents new challenges when Hope learns there is more to her family than Lennon let on. With her 15th birthday looming, Hope discovers that the family cult is seeking her return. Will Lennon come “out of the dark” to help save her from the family he took her from as a toddler or will Hope be able to find the strength to save herself?

Elegant Execution is my first poetry and dance photography collection and is a very personal piece of work created as a way to heal from childhood trauma and abandonment.

The Stars Went Out was my follow up collection of poetry and my dance photography. It is a blend of literary and visual art, creating a unique and memorable dreamscape.

Let me pencil in this new year…..

I’m not going to hop aboard the “let’s get excited for the new year” train. In fact, I feel better just penciling the next year into my life at this point. We all know that January 1st thru who knows when will still look and feel very much like 2020 – and I’m actually an optimist! I do hope, though, that at some point in 2021 we can all let out our collective breath because I sure feel like I’ve been holding mine all year.

Like most people, I just scraped through the year. No big accomplishments (I had three book projects planned and none came to fruition). I had to close down my photography studio twice and suffered financially. I endured the parental horrors of online schooling twice this year with all three of my kids and will be going into the new year doing more of the same.

Still, I am hopeful that things will turn around at some point in the new year for me, for you, for everyone – and sooner than later.

My few 2021 plans include: blogging more, reading more, reviewing more, writing more, doing more yoga, spending more time with my kids and family, and just continuing to put my energies towards those things in my life that fulfill me – those things that are ‘ink-worthy’ in my books.

For now, I am grateful to have this platform, to have some readers, some followers and I hope to connect with all of you at some point in the new year!

brand new name, same old me

I’m working on some changes over here: “melanie ever moore” blog is now “read/write/repeat” , though it’s still me (melanie) at the keyboard and “The Innovators” indie interviews has been (sadly) scrapped.

I’ve decided to focus more on book blogging and reviewing of books that I really enjoy and will have occasional author features. Indie authors and indie books will still be my main focus because they are my favourite – and because I’m one (an indie author, that is, with four books to my name).

I’ve made the decision to focus more on my blog in the upcoming year because after nearly two years on Instagram, I’ve discovered that the indie communities of both writers and poets is a hard one to get a footing in. At least for me, it was. I certainly never felt a sense of community there, even after doing The Innovators interviews for the past three months – the whole purpose being to highlight other indie authors and their work in order to build a sense of community amongst creatives on that platform. I was (naively) hoping that other indie writers would connect with those I featured and a sense of community and mutual support of creative work would grow from there. But it didn’t. Other writers and poets just seemed more interested and excited about selfies and memes or other writer’s cats and I just can’t (and won’t) compete with that.

So, I am here now hoping to build and grow a sense of creative community by connecting with other readers, writers and book bloggers (so please give my blog a follow if you haven ‘t already!).

My next post will be My Top Indie Reads of 2020…..come back to check that out in the next few days……

The Innovators #11 with…The Innovators (aka Interview with the Blog)

Now that The Innovators has ten interviews under its belt and has grown a small (but loyal) audience, it has started to take on a life of its own and has requested that the writer interview It this week. Never being one to turn down an interview request, the writer has obliged. So here we go….

Introduce yourself.

Hi! I’m The Innovators, a weekly interview series that focuses on indie creatives. I came into existence a few months back and since then I’ve had the pleasure of interviewing ten incredibly talented artists, including musicians Gerry Weaver and Preston Bell, writer/poet Jared Kane and indie authors Julia DeBarrioz, Eme Savage, Darren Edden, Billy Middleton, Lee Vockins, RJ Jacobs and Eric Woods.

What drives you, Innovators Blog? What inspires you to do this work?

I’m inspired by creativity! I have an affinity for artists, for their art. I think creation is a human superpower (next to love, of course). Art is a balm to all the hurts of humanity and those who create art need to be supported and encouraged in their continuing quests to bring their imaginings to life. It takes a unique sort of courage to share one’s art, to share those thoughts, feelings, ideas that often come from the darkest, quietest parts of one’s soul and offer it up to the rest of the world for comment or criticism. I wish to play a postive role (albeit a small one) in helping artists, particularly indie authors, to gain exposure and confidence in their work and perhaps themselves too. I want them to know that they are supported, they are heard, they are seen, they are important.

What’s the hardest part about being a blog?

Finding readers, finding an audience, for sure, that’s the toughest part! I am just a small platform, with a small voice. Hopefully, over time, more and more people will see my posts and will share it on their platforms and my audience will grow from there. I really want to get the artists I feature out in front of as many eyes as I possibly can.

Upcoming interviews?

Well, I’m excited to have my first indie filmmaker interview coming up next week with Leah Solmaz and after that, two more talented indie authors: CK Shakleton and Patrick D. Kaiser! I am hoping to continue the writer streak into the new year. I think interviews with John Meredith, MG Unger, Jason Rogers, Tanis Justice, Slate Raven, Freddie Ahlin and O.S. Williams would be cool.

Where can readers find you?

They can find me every Wednesday right here on this blog (www.melanie-ever-moore.com) and on Melanie Ever Moore’s Instagram @m.ever.moore and on her Facebook writer’s page: Realign My Stars (speaking of which, she should probably change that name soon. I mean really, it should have been changed to “The Innovators” months ago….)

Thanks, Innovators Blog!!