My indie milestone

I’ve often read that the average indie author can expect to sell 250 books in their lifetime (or their book’s lifetime). If that’s the case, then I surpassed that milestone this weekend with four sales of my first book, Hope Quest book 1: Blackbird (released May 2019).

Four sales is certainly nothing to write home about, but in this case, it’s just enough to write a blog post about.

In order to get those sales, I tried something new this weekend – I paid for my first ever promotional spot on a mailing list. For $25 I ran a one-day ad with Bargain Booksy to promote my book to their YA audience of email subscribers. I had read a few good reviews and a few not so good reviews, but for $25 I thought it was worth a shot. With a mere four sales in that one day, I certainly didn’t make my money back, but those were the first sales I had had in months (!) and it did push my lifetime sales past that 250 milestone marker that most indie books never surpass, so I took it as a win.

There are some things I will do differently next time (and yes, despite the poor showing, I’ve decided to give it another shot). I’ve since learned that a .99 cent price- point and a better blurb should help boost my results, so cross your fingers for me and Hope!

If you’re interested in trying out a Bargain Booksy promo, here’s some good info to get you started: The Best Way to Promote a Book on Bargain Booksy

If you’ve done a book promo with Bargain booksy or another site, comment or drop me a line (you can email me: melcmoore@hotmail.com) and let me know your results. I’d love to do a fuller, more informative post on this type of advertising in the future.

Other book promo sites can be found here via Written Word

…and if you’re looking for something to read, check out my book, Hope Quest book 1: Blackbird!

My love affair with Kindle unlimited and indie books

I have to admit, it took me a long time to convert from paperback to e-books. For many years after e-readers came out, I held fast to my belief that paper was the best, that the real thing was the real deal, that a book must feel and smell like a book in order for me to enjoy it. But then, three Christmases ago, my husband bought me a Kindle, and with it, a one-month free trial with Kindle unlimited. Skeptically, I eyed this plain black, flat, lifeless electronic device, knowing it would make a terrible addition to my carefully curated bookshelf. Still, having recently joined the Instagram writing community of indies earlier that year, the idea of easily and instantly reading my newfound friend’s books was intriguing. So, after all of the gifts had been opened, and the turkey and all its trimmings had been devoured, I sat down with my phone and my Kindle, opened Instagram, and began filling my new electronic library with Kindle unlimited titles written by my indie friends – and that flat, lifeless device suddenly came to life with a whole new world of reading for me. I’ve been hooked ever since.

Every couple of weeks, I go through my saved Instagram posts of indie books I see in my feed and if they are offered on Kindle unlimited, they just about always get downloaded into my reader (and I always make sure to review them once I’m done! Amazon reviews are the lifeblood of indie author’s, afterall). The ten dollars I spend per month on my Kindle unlimited subscription is honestly one of my best investments in myself. I love the ease and simplicity of downloading the books from Amazon for an instant-read and easy support of my fellow indies. My Kindle has become my own private library and one that is always perfectly lit for late-night reading. Seriously, why can’t all books be gently backlit and why did I wait so long to invite such reading splendor into my life??

If you’re an avid reader who hasn’t discovered the joy of a Kindle unlimited subscription, I highly recommend that you give it a shot!

Here’s what made it into my Kindle this week (and keep in mind that I am in Canada and use amazon.ca, so Kindle unlimited book offerings may be different in other countries):

The Raven’s Poison by Braeden Michael’s

After Me, The Great Flood by Jayson Robert Ducharme

The Girl in the Ivory Dress by Steve Griffin

Echoes of the Gidat by Eme Savage

Going the distance as an indie writer

It’s so easy to get discouraged as an indie writer. It’s a tough industry! Writing is already a difficult and lonely occupation, but then throw in the business side of marketing and hustling and self-promoting yourself, your brand, your book – and all for maybe a handful of sales to your closest friends and family and maybe half a dozen reviews on Amazon (if you’re lucky!). It’s little wonder why so many throw in the towel after a year or two. It breaks my heart every time I see a writer friend give up on their dreams.

It’s difficult to see, but I get it. I totally get it. I have been there sooooo many times myself that I’ve lost count.

But, here’s the thing about choosing to be an indie: it means playing the long game.

Writing and self-publishing, marketing and promoting, growing our platforms and our readership: it’s a marathon, not a sprint. The end will not be in sight for a long time, but then again, we shouldn’t be looking for an end.

As writers, we should always be writing.

As “authorpreneurs” (“one who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets” – Urban Dictionary), we should always be learning about and growing our business.

And there should never be an end to that.

Trust me, as someone who has been self-employed for sixteen years, creating and operating five (soon six) businesses, there is still and always will be much to learn – and that is a good thing!

Keep yourself busy enough with the writing and the learning and the growing as an indie and soon you ‘ll find that you won’t have any time to become discouraged.

So, keep going!

Some of my favourite websites for writing/ indie inspiration:

www.brainpickings.org

www.writtenwordmedia.com

www.writepublishsell.com

Upcoming webinars for indie writers

I read recently that being an indie author (“authorpreneur“) is 10% writing and 90% marketing (the blog post that described this is a brutally honest, but absolutely spot-on piece about the indie industry and so worth a read on its own). It’s absolutely true that there is a lot to learn and a lot to do (besides writing your books!) in order to be successful as an indie. Knowing this and wanting to understand the process and help other indies find success, I’ve started this indie inked blog to share resources and supports.

Every week, I will share my round-up of webinars (almost always FREE!) that will be of interest to indies, so here we go……..

Limiting Mindsets Roundtable is a free webinar happening on Tuesday, June 29th as part of my favourite Women in Publishing Summit, an amazing yearly event that is chalked full of info and resources for indies. The webinar will focus on how our own limiting beliefs hold us back from achieving success as authors. There are many more webinars happening with the summit and you can find them all here.

“6 Secrets Every Indie Author Should Know” is a free webinar happening on Tuesday, June 29th with New York Times best-selling author, Alessandra Torre. I came across a post for this one on Facebook and am not familiar with the author, but the topic sounded interesting (obviously), so we’ll see how it goes.

My favourite blog read of the week was: The Top Ten Publishing Industry Trends Every Author Needs to Know in 2020. Some pretty interesting and valuable things to know, especially in regards to social media platforms and organic vs. paid reach.

Next blog post is coming on Wednesday (and every Wednesday!) and will focus on website resources for indies and Saturdays will be dedicated to book reviews and author features. Give my blog a follow and, better yet, sign up for my monthly newsletter for all things indie inked!

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Choosing ourselves

We can pour ourselves in, give it everything we’ve got for days, months, years (!!) even, and still come up empty, or worse yet, get spit out, get rejected.

It happens. It happens all the time. We know the risk is there in everything that we do, be it a project or a relationship, but still, it hurts.

Rejection is a bitch. It’s a beast. It’s brutal.

Rejection can shut us down. It can make us stop trying (stop writing, stop creating, stop loving). It can make us turn inward and question and doubt everything about ourselves. It can leave us spinning our wheels, making it impossible for us to go anywhere but down – but, aren’t we there already?

As much as it hurts, as much as it stings, rejection does serve a purpose, because when viewed in the right light, rejection is a redirection. It’s a sign-post that reads “dead end” with a myriad of arrows around it pointing us towards an infinite number of other paths available on this journey.

No matter what direction we choose, so long as we accept and choose ourself, we can’t go wrong.

Innovative Ink

I’ve spent the last two years as an indie writer spinning my wheels, taking my writing, my books absolutely nowhere, but down. In the process, I’ve managed to dig an impressively deep hole for my self-confidence to curl up in and die.

It’s not at all what I hoped for, what I had worked for.

It looks and feels nothing like my dream.

This feeling of defeat despite having written the books, despite having published the books, despite having marketed the books, despite having created the author platform and joined and engaged in the various social media writing communities, and despite having supported and cheered on dozens of other writers and their work – despite all of that I still feel like a failure because my work hasn’t found its audience and I haven’t found my tribe and my books sit forgotten and overlooked on digital shelves gathering dust that will more likely be deleted than simply blown away.

Yet, though the indie dream didn’t come true for me, I do see it coming true for others. I watch them in awe from the sidelines of social media as they gather hundreds, thousands sometimes, of loyal, engaged followers who seem to pounce on their every word and meme as if it were vital sustenance to their very existence. I enviously watch them post their ever-increasing sales and unsolicited (and glowing) reviews and dozens of media appearances, and as I applaud their success, I can’t help but wonder, where did I go wrong?

With our sights set on the same target, how did they make a kill-shot and why was I shooting blanks?

Was it that newsletter that I couldn’t be bothered to write? Was it that mailing list that I didn’t want to start?

Somehow I doubt it, but still I’m curious and so, from that curiousity, Innovative Ink was born

Over the summer, I will be transforming this blog into a resource and support for indie writers, featuring websites and blogs, and apps with helpful advice and tips, and I will also continue to interview indie authors, with a focus on their best advice for achieving success (and hopefully I’ll unearth the magical key to indie success : is it really the mailing list??)

I’m also chasing another dream with this new endeavor. I’m going back to school this summer to get my certification as a copyeditor. I’m going to freelance as a book editor for indies. As a psychology student who loved to write way back in the day, I was offered an invitation into the Honours English degree program but stupidly declined, thinking there’d be more career opportunities for me in psychology. Having worked professionally as a photographer for the last decade (so much for that psych degree!), it’s been one of my bigger regrets in life because my love for reading and writing has never waned and I want very much to give it a more prominent role in my life.

The dream doesn’t look how I imagined it would, so I’m going back to the drawing board (the journal/ my head) and creating something new.

(I’m innovative like that).

The Innovators: an interview with author, M.G. Unger

After a 5 month hiatus, The Innovators, an indie artist interview series, is back with the indie author of Divided and Enhanced 2124…….

Introduce yourself

My name is M.G. Unger. I was born, raised, and still currently live in Florida. After school, I moved away from most of my family to be with friends. After a long chain of dumb choices, I finally made a good one, I met my wife. Through our love, my destiny was fulfilled.

What I am is a father first. Above all the multitude of cogs, gears, and unpredictable events, being a dad is what I am most proud of. There is no award or accomplishment that will ever surpass this feat. It took me and my wife a long while and we had to overcome health issues to become parents to three wonderful children. As life often does, there was/is some sideways issues and I turned to writing to cope.

When and why did you start writing?

I always wrote poems or short stories throughout my life for fun. Never in my dreams I thought I would write a book, but here I am about to release my second book out into the wild. Because of complications with one of our daughters I became helpless mentally and was even suicidal. Talking through the issues with my wife, I mentioned in passing about a story I was thinking about. My wife instantly encouraged me just to write it down. Everyday since 2017, I have been writing. Our daughter is not cured, but she is doing way better, but regardless, I cannot stop writing. It is my therapy.

Who or what inspires your writing / creativity?

I grew up in the golden age of cartoons. He-Man, GI-Joe, and later in life Batman: The Animated Series. Along with toons, I enjoyed reading science fiction and playing video games. Regardless of the media format, the thing that drew me into any of it was the stories. I especially am always drawn to tales that are unique, the unusual, or a trope that bends the formula.

Tell me about Divided and Enhanced

Divide and Enhanced is my premier novel series. It is set in the future and is an adventure about multiple factions with different strengths, powers, and goals trying to save or destroy one another. The series is told through multiple protagonists and oftentimes the same events overlap but are seen through different character’s eyes. High tech, artificial intelligence, and robots? Check, check check. It is obviously born from my favorite genre, science fiction. The idea came from a personal need to create a character based on our daughter who begins weak but builds strength from that weakness. It was/is very fun writing this series. All the characters I have created so far argue in my headspace all the time and I absolutely love it.

What are your upcoming projects?

Ah yes, I do have other projects in various levels of progression. In order to never get stuck, I have multiple stories or books to jump back and forth on. The furthest along is on chapter five of the first draft. This one will probably be the next book I release after Divided and Enhanced: The Fall. It is going to be a fun ride, but in a different way then the DE series. Mix a reality game show with time traveling and the multiverse and you’ll get a general idea of what that book is about. I have a few other ideas I have began writing in addition to that one.

One of these I want to hold off on until I have a few more books on the shelf. It is a fascinating concept that I don’t want to share just yet. The reason being is because I’m not ready. I want to be sure my skills are honed enough to give the project the flourish and craftsmanship it deserves. It is going to be a large project and like all of my other tales, I think I’m more excited to write them than I think my biggest fan is to read them. Oh, and FYI, my biggest fan is my wife and no one will ever take her from that slot. I wouldn’t be half of who I am without her never-ending relentless support and love.

What challenges do you face as an indie author? What advantages do you have as an indie?

Being an independent author has no challenges at all. I mean not anymore than anything else in life. I wish for once, my talents would be put up against something in life that is just plainly simple. Nothing is, so I enjoy what I do. Yes, sarcasm aside, writing books as an independent author is extremely tough. Just because it is tough doesn’t mean it is rewarding. First and above all, I control the time table. Being able to control time is phenomenal! Though that has it’s dangers as well and without enough drive I can easily get stuck in a whirlwind of edits and revisions that will spiral on forever if I let it. Marketing is by far the hardest thing to me. I’ve been studying and researching, knowledge is power and boy do I need some power in that department. Haha!

What is your greatest writing achievement so far? What are you still working towards?

I did it! I wrote a book! Many people, in fact, inaccurate estimations state that nearly 98 point Q percent of the entire population says that they are going to write a book, but only a slim number much less than that actually do. The point being, I feel really special that I can look at my shelf every day and see amongst my books, one with my name on it. It really is quite an honor to write a book. To be able to string along letters to form worlds is beyond scientific understanding, it is magical. The feeling of accomplishment after creating art in this medium is vast and an unexplainably amazing feeling. I need improvement in all aspects of being a writer. I’m not the best and I never will be the best. All I want to achieve is to be better than what my past self imagined.

Where can readers find you?

Website: https://mgunger6.wixsite.com/website

Instagram: https://www.instagram.com/m.g.unger/

Facebook: https://www.facebook.com/mgunger

book review: Marielle’s Witch by David Alexanian

Genre: fantasy / urban fantasy / paranormal fantasy / action

Newlink Publishing

To be released: July 1, 2021

After being captivated by Laplace’s Demon, the first book in The Sword Demon series by David Alexanian – in which unassuming university prof, Laplace, unwittingly awakens an ancient evil and is then possessed by the ruthless, sword-wielding demon who goes on to terrorize the streets of Paris – I was eager to dive into my ARC copy of the second book in the series, Marielle’s Witch.

Seamlessly picking up where Laplace’s Demon left off, Marielle’s Witch introduces us to the source of the evil that awoke in the first book. “The demons were the least of your concern,” the evil that is Sakura, proclaims. “The witch is here. She controls them all.” And that she does. Sakura, the Snow Witch, with her platinum blond hair and icy blue eyes, is one vengeful demon with a giant chip on her shoulder and an insatiable appetite for killing with her merciless sword of unrelenting death. Laplace, now freed from his own demon-encounter / possession, must help to fight the newest evil on the block, using his new-found abilities to see and communicate with the spirit world and once again save the streets of Paris from death and destruction,

I was just as captivated by this story as I was with the the first book in the series. The writing is superb. Quick and action-packed, intelligent and humorous at times – and I can’t tell you how much I love and appreciate that the main characters, the heroes, of these book are unassuming, middle-aged intellectuals who handle the demon crisis with poise and grace, and yet remain vulnerable and all-too human and therefore, oh so likeable! Sakura, the Snow Witch, is a bad-ass villain with a lot to prove – and lot of people to kill.

The story ends with a delicious segue into book three and if it is true that the evil of the demon and the witch will never die, then I am all for it! I am a huge fan of this series. I say, keep that evil coming!

Marielle’s Witch will be released July 1st. You can pre-order it here and in the meantime, get your hands on Laplace’s Demon.

I give Marielle’s Witch 5 out of 5 stars, obviously!

Book review: Laplace’s Demon by David Alexanian

Laplace’s Demon by David Alexanian

5 of 5 stars

Genre: Urban fantasy / fantasy/ paranormal

Newlink Publishing (March 2020)

Synopsis:

Laplace’s innocent blood has awakened a centuries-old curse–a Japanese demon sworn to wreak havoc on this world.
The seductive powers granted by the demon’s sword help Laplace cut a swath through the Paris underworld. But with the rising body count, the demon’s strength grows. Its desire for blood will never be quenched. And once Laplace loses himself completely, it may never be stopped.

If I hadn’t requested to be an ARC reader for the second part of this series (The Sword Demon), I more than likely would not have picked up this book, in all honesty. Neither the cover nor the title grabbed my interest much and fantasy is not my typical read – BUT, two pages in, I was hooked. BIG TIME. I read it all in two days! I truly could not put it down.

I cannot say enough good things about this book. It’s a riveting page-turner full of fascinating characters (a demonically possessed intellectual, a ghost of a murdered girl, monks who can see the dead!). The story seamlessly flip-flops between modern-day Paris and 16th-century Japan with an absolutely intriguing plotline about how the demon came to be and how he will go out, after exerting some vigilante revenge via his unlucky host, Laplace. Besides a fantastic, unique, and original plot, the writing is fabulous.

I am so glad to have come across this book and its very talented writer who I have been following for a few years on Instagram now – and who certainly doesn’t post about his writing talents nearly enough! Laplace’s Demon is so worth a read even if fantasy is not your regular sort of genre – you will NOT regret it.

I did also receive an ARC copy of book 2 of The Sword Demon series, Marielle’s Witch, slated for a July 2021 release and I am eagerly diving into it now….