It’s so easy to get discouraged as an indie writer. It’s a tough industry! Writing is already a difficult and lonely occupation, but then throw in the business side of marketing and hustling and self-promoting yourself, your brand, your book – and all for maybe a handful of sales to your closest friends and family and maybe half a dozen reviews on Amazon (if you’re lucky!). It’s little wonder why so many throw in the towel after a year or two. It breaks my heart every time I see a writer friend give up on their dreams.
It’s difficult to see, but I get it. I totally get it. I have been there sooooo many times myself that I’ve lost count.
But, here’s the thing about choosing to be an indie: it means playing the long game.
Writing and self-publishing, marketing and promoting, growing our platforms and our readership: it’s a marathon, not a sprint. The end will not be in sight for a long time, but then again, we shouldn’t be looking for an end.
As writers, we should always be writing.
As “authorpreneurs” (“one who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets” – Urban Dictionary), we should always be learning about and growing our business.
And there should never be an end to that.
Trust me, as someone who has been self-employed for sixteen years, creating and operating five (soon six) businesses, there is still and always will be much to learn – and that is a good thing!
Keep yourself busy enough with the writing and the learning and the growing as an indie and soon you ‘ll find that you won’t have any time to become discouraged.
So, keep going!
Some of my favourite websites for writing/ indie inspiration: